I have a huge pet peeve that's related to promotions codes. Some e-tailers are guilty of it and some are not. My pet peeve is that certain e-tail websites force customers to go through the checkout process in order to apply a promotion code. This has become an issue now that many e-tailers are offering discount codes with the wording "certain designer exclusions" and/or "mystery" discount codes. Why is this such a PITA? Let me tell you why...
Whether I ultimately purchase an item because of a promotion code obviously depends upon the designer exclusions and/or the actual discount of my mystery discount code. Sdding an item to my cart in hopes that the promotion code is applicable is just a crappy way to shop. But I can confirm the following: I'm MORE likely to add something to my cart if I know that it is included in the promotion code and/or the actual discount amount of the promotion code. I'm not a fan of being disappointed. KWIM?
Forcing me to shop and then create an account to get to the checkout page where I can apply the promotion code is annoying/irritating and more importantly, a waste of time because usually, this is what happens: 1) the designer item that I want is excluded from the discount code and 2) my mystery discount code is the lowest possible discount being offered. It's unfortunate...but a fact of my life.
So let me be clear on this: Going through the process of shopping and checking out in order to apply a promotion code will NOT make me more likely to purchase the items in my cart...especially if I find out that the designer item is excluded from the discount code and/or the mystery discount code results in the lowest possible discount amount. It just serves to PMO. When I am able to apply a promotion code upfront (i.e., pre-checkout), I'm a happier customer. And a happier customer is a customer who purchases more items. Hint. Hint.
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