Bloomingdale's: 4th of July Sale!

Bloomie's is having a 4th of July Sale (ends 07/05/10) but what's great about this sale is there is a code/coupon for an extra 15% off:

1. Bloomingdales.com:  use code "SUNNY15".
2. Bloomingdales Store:  use this coupon - Bloomingdale's Extra 15% Off Coupon.

What makes Bloomie's sales stand apart from those of other departments stores?  Their extra discounts and coupons!