Loehmann's Insider Club Gold Membership: It Makes Me More Likely To Purchase

Every so often, I get an e-mail from Loehmann's that shows my annual "savings" from my Insider Club Gold Membership.  This got me thinking.  While the aggregate savings amount is not huge (compared to the aggregate amount I actually spent), the additional 10% off always seems like such a good deal when I'm at Loehmann's that I usually end up buying the top, dress, jeans, etc. (when I would have otherwise left it on the rack).   Hmm...I really am the perfect little consumer that Sunshine claims me to be.  I totally fall for additional discount marketing schemes and I'm sure that the next time I visit Loehmann's, I will not remember this post and make another purchase.  The additional 10% off will have pushed me over the line from browsing to buying, again.  Does this happen to you too?